I stumbled upon this new desktop application from Minneapolis-based ad agency Fallon today. It’s called Skimmer and its tag-line is “A lifestreaming thing that let’s you do it all in one place.” I particularly liked the use of the word “thing” here.  As we delve deeper and deeper into the world of tech gadgets, widgets, social networks, micro-blogs, etc., etc., it’s nice to see someone recognize just what all of these tools are—things.  Anyway, Kudos to the group for creating what seems to be a very streamlined “thing” allowing users access to  several of their networks in a sleek and simple format.

As I mentioned in yesterday’s blog post– branding yourself is made possible through the web using social networks strategically and relentlessly. Skimmer might be a way for you to do that in a quicker and easier fashion. For now, though, it includes Facebook, Twitter, Flickr, YouTube, and Blogger. Hopefully we’ll see LinkedIn on there in the future.

Here’s a blurb from their site describing the app:

“Skimmer is an Adobe® AIR™ desktop application designed to streamline, beautify, and enhance the experience of participating in your most frequently used social networking activities. It improves upon your day-to-day interaction with multiple social networks, removing distractions and providing a rich experience that is particularly suited to multimedia content.”

As always, more to come on social networks and branding in the future. Keep your eyes peeled for new services from DearBev soon! For now, Happy Skimming!

-Bev