Social media site, Mashable.com, featured the humorous cartoon seen above poking fun at the latest trend in social networking, simplification and aggregation. This blossoming trend just happens to be the topic of this weeks Dear Bev column. There are so many ways to combine social networks, instant messenger clients, and e-mail servers to access your connections in a more streamlined and efficient manner. Weeding through them and finding which is right for you is a challenging task when new apps  pop up all the time, some of which (like the Flitterin spoof suggests) may not be worth your time. I profiled a few tools for networking as well as personal branding in the column. Check it out in the columns section to see if you might be able to put some of them to use in your job hunt.

-Bev.