Ever want to throw a piece of dysfunctional technology out of a window? Or perhaps into your blender? Well, I haven’t heard of many problematic iPhones as of yet, but over 6 million people were still interested in watching a YouTube video in which one of the apple gadgets goes up, quite literally, in smoke. Tom Dickson of BlendTec has become a YouTube phenomenon and a viral marketing maven with his short videos in which the Total Blender devours everything from an entire rake handle, to whole golf balls, and, yes, the much coveted iPhone. His formula seems fool proof, simply blend something crazy and seemingly unblendable, put it on YouTube, and BAM the product reaches millions of viewers.

I first found the video on fellow media blogger, Lisa Hickey’s The Hurricane Inside My Mind,where she posted the following dialogue about the future of advertising that she had with her teenaged daughter:

“I was eating supper with my daughter, Allie. We were discussing the future of advertising. Believe me, everything else I might have been discussing with a seventeen-year-old was off limits.

Me: “I think you have to look to YouTube for the future of TV commercials.”

Allie: “But really mom, who would go to YouTube to watch a commercial. I can’t imagine anyone would go seek out, say, a Honda commercial voluntarily.”

Me: “Hah! How about a commercial for a $375 blender?”

Allie: (shakes her head)

Mom: “A guy blended an iphone – an iphone – and got 6 million people to watch it on YouTube. It turned into smoke. It was pretty cool.”

Allie: “I want to see that.”

Me: “Precisely.”

Anyone who has ever tried to get the last word with a 17-year-old knows how hard that is. About as hard as getting 6 million people to *want* to watch your commercial.”

If you haven’t seen it already, take a look below and feel free to make your own comments and conclusions on the future of advertising. Interesting stuff.