As the months since the Recession began have rolled by, more and more of the laid off executives who contribute to Wall Street Journal’s Laid off and Looking column have transitioned into the alumni category after finding new work. But today’s guest writer is still working on it and in fact he’s using the mistakes he’s made to construct a more effective plan instead of growing discouraged. Instead of hearing advice about what to do and how to do it, here’s one smart guy who admits he didn’t know what he was doing (something many can relate to), but he’s working on it and in a unique and ultimately gratifying way.
Stan Kaczmarek is an environmental engineering guy. He worked for years at Johnson and Johnson as well as Exxon and at one time owned his own environmental consulting firm. He is the kind of person who wants to make a difference in the world but his first three attempts at acheiving success at it failed.
Here’s what happened:
“On the first path I decided to write a book to fulfill a lifelong dream: making a difference with words that inspire. But it soon became apparent that no publisher would even consider what I was writing unless I already had a platform as a recognized expert and leader — family and former co-workers did not count.
I also began seeking a senior-level environmental position in traditional environmental fields, as well as in a new area I had become adept at: engineering sustainable products for the green marketplace. But companies looking for senior environmental staff either delayed their hiring or couldn’t decide what role they wanted to play in the green economy.
Lastly, though I had initial success getting consulting assignments while waiting for one or both of the above paths to pay off, the consulting field crumbled within weeks of the market collapse.”
Sounds frustrating.
But Stan used these experiences to learn something about the industry he was trying to break into.
“I was forced to look back, re-consider what I really had to offer, balance that against what I still wanted to do, and decide how I could brand myself as significantly different than the growing crowd of writers and environmental experts. In the process I had to admit my career successes were also offset by failure, especially when it came to influencing corporate management to consider proactive approaches to the green economy. An even higher realization was that I failed in this task for the very same reason I could not get published: I lacked a media platform, a powerful voice and a uniquely crafted message. All three would be necessary if I was going to stand above the din.”
So how is Stan overcoming these failures and finding that voice? By blogging of course. He started two. One that focuses on the environment and one about unemployment and his personal journey. He is using the platform to talk about both his passion and career goal as well as his personal thoughts, thus humanizing his digital persona and allowing him to engage with readers and his target audience in a more collaborative way. He is not talking at his audience, but rather conversing with them. These things are key in social media and particularly in branding yourself. Stan seems to be on the right track.
He’s using LinkedIn, Facebook, and Twitter of course and many other networks to get the word out about his endeavors. His guest spot in the WSJ is sure to help as well.
The lesson he has to teach others in his shoes is that he needed to learn a few new tricks and embracing this learning experience instead of fighting it is ultimately leading to success. Instead of dwelling on what went wrong and fearing new technologies, Stan embraced the fact that he needed to change his strategy and now he’s on a journey he didn’t see coming.
Check out the article, which links to Stan’s blogs, here.