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	<title>Dear Bev</title>
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	<link>http://dearbev.com</link>
	<description>Dear Bev</description>
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		<title>How to Succeed in Business</title>
		<link>http://dearbev.com/2011/12/08/how-to-succeed-in-business/</link>
		<comments>http://dearbev.com/2011/12/08/how-to-succeed-in-business/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 17:52:50 +0000</pubDate>
		<dc:creator>Beverly Weinstein</dc:creator>
				<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://dearbev.com/?p=1272</guid>
		<description><![CDATA[Finding a &#8220;real job&#8221; is hard work, and a lot of what goes into it are things I never learned in college.  This is my first attempt on this path, and it has definitely been an adventure and a learning experience.  One of the most important things I&#8217;ve learned so far is how important research [...]]]></description>
			<content:encoded><![CDATA[<p>Finding a &#8220;real job&#8221; is hard work, and a lot of what goes into it are things I never learned in college.  This is my first attempt on this path, and it has definitely been an adventure and a learning experience.  One of the most important things I&#8217;ve learned so far is how important research is &#8211; not only researching what the company does but also who runs it.  In this tough job market, you have to attack from as many sides as possible, and you probably need to have a connection of some kind just to get an interview.  If you don&#8217;t think you know someone who &#8220;knows someone,&#8221; fear not!  You might just not be using all of the resources available to you.  One of the most important, and one which you might be overlooking, is your alma mater&#8217;s alumni network.  While applying to a job at a nonprofit, I stumbled upon part-time work here at Dear Bev.  I was doing some simple internet research on the board of said institution, and I discovered that Ms. Weinstein went to NYU, from which I recently graduated, and worked in the cable industry for many years, like my mother.  I decided to contact her through NYU&#8217;s alumni network, playing up our connections and offering to take her out for coffee.  At first, I felt hesitant.  <em>Does this qualify as stalking?</em> I wondered.  Earlier in my job-hunting process, I probably would have been too timid to ask for help from someone I had never even met before. However, a few months into this journey, I feel that I am starting to get the hang of networking, and after asking some trusted mentors for advice, I had the confidence that it was worth a try and an appropriate move.  In this case, Bev was impressed by my initiative and research skills and very kindly decided to put in a good word for me and forward my resume to my potential employers.  She also saw that I am doing social media work at my current internship and decided to give me some part-time work here at Dear Bev.  A happy ending!</p>
<p>Remember, making connections is half the battle and you should never be afraid to reach out, even if it seems like a long shot.  As long as you are polite, sincere and well-informed, the worst that could happen is that the person just won&#8217;t get back to you.  At best, your potential contact can help you get an interview, a job or a new opportunity that you never anticipated.</p>
<p>&nbsp;</p>
<p>By Cat Tassini</p>
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		<title>Dear Bev&#8217;s Career Bytes</title>
		<link>http://dearbev.com/2011/12/08/dear-bevs-career-bytes/</link>
		<comments>http://dearbev.com/2011/12/08/dear-bevs-career-bytes/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 16:51:48 +0000</pubDate>
		<dc:creator>Beverly Weinstein</dc:creator>
				<category><![CDATA[Columns]]></category>
		<category><![CDATA[Interviewing]]></category>
		<category><![CDATA[Resumes]]></category>

		<guid isPermaLink="false">http://dearbev.com/?p=1269</guid>
		<description><![CDATA[If you&#8217;ve talked for 55 minutes of an hour interview, trust me, it didn&#8217;t go well. &#160; &#8220;No I haven&#8217;t had time yet&#8221; is never the right answer to &#8220;have you looked at the Web site?&#8221; As matter of fact, it&#8217;s the wrong answer to any interview question. Fashion counts or so says my &#8220;post [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve talked for 55 minutes of an hour interview, trust me, it didn&#8217;t go well.</p>
<p>&nbsp;</p>
<p>&#8220;No I haven&#8217;t had time yet&#8221; is never the right answer to &#8220;have you looked at the Web site?&#8221; As matter of fact, it&#8217;s the wrong answer to any interview question.</p>
<p>Fashion counts or so says my &#8220;post grad in the office&#8221; blogging assistant. Latest commentary (under her breath of course): &#8220;Honey, your bag is not fierce. Your bag is the love child of Pepto Bismol and a drugstore.&#8221;</p>
<p>If you&#8217;ve been working for five years, no one really cares about your sophomore year summer internship. Lose it on the resume.</p>
<p>Unless a man is here for something other than job advice, leave the cologne at home.</p>
<p>Read more: <a href="http://www.mediapost.com/publications/article/139486/dear-bevs-career-bytes.html#ixzz1fxkvgb7x">http://www.mediapost.com/publications/article/139486/dear-bevs-career-bytes.html#ixzz1fxkvgb7x</a></p>
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		<title>Dear Bev: As a frequent flyer, I&#8217;m curious if the sales execs that have been traversing the country have any travel advice they can share?</title>
		<link>http://dearbev.com/2011/12/08/dear-bev-as-a-frequent-flyer-im-curious-if-the-sales-execs-that-have-been-traversing-the-country-have-any-travel-advice-they-can-share/</link>
		<comments>http://dearbev.com/2011/12/08/dear-bev-as-a-frequent-flyer-im-curious-if-the-sales-execs-that-have-been-traversing-the-country-have-any-travel-advice-they-can-share/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 16:41:36 +0000</pubDate>
		<dc:creator>Beverly Weinstein</dc:creator>
				<category><![CDATA[Columns]]></category>

		<guid isPermaLink="false">http://dearbev.com/?p=1266</guid>
		<description><![CDATA[Whether you&#8217;re on the road pitching A&#38;E&#8217;s newest programs or selling NBC&#8217;s sports sponsorships, a good read and an iPad appear to be a few must-haves for frequent flyers, according to a random sample of sales leaders. &#160; The range in reading preferences was as varied as the network executives surveyed. While it&#8217;s not clear [...]]]></description>
			<content:encoded><![CDATA[<p>Whether you&#8217;re on the road pitching A&amp;E&#8217;s newest programs or selling NBC&#8217;s sports sponsorships, a good read and an iPad appear to be a few must-haves for frequent flyers, according to a random sample of sales leaders.</p>
<p>&nbsp;</p>
<p>The range in reading preferences was as varied as the network executives surveyed. While it&#8217;s not clear that anyone will glean clues into upfront strategies from the list of top reading picks, the following recommendations should be useful for upcoming flights or even late nights in the office waiting to finish upfront negotiations.</p>
<p><strong>iPads and Kindles Rule</strong></p>
<p>Reading books the old-fashioned way seems to be a thing of the past. The iPad was the front-runner as a reading device followed by the Kindle.  No one mentioned using a magazine app, but plenty of execs acknowledged reading magazines. While Apple may be the dominant reader of choice, the Blackberry still rules as the most used smartphone.</p>
<p><strong>Top Reading Picks</strong></p>
<p>Mel Berning, executive vice president at AETN Networks, is reading no fewer than three books on his iPad: <em>The Innovators Dilemma</em> by Clayton Christen, <em>The </em><em>4-Hour Work Week</em> by Timothy Ferris and <em>The Big Short</em> by Michael Lewis.</p>
<p>Call it coincidence but Amy Baker, senior vice president, sales at Lifetime, and Barbara Bekkedahl, vice president, sales at Bravo, are both reading Laura Hillenebrand&#8217;s <em>Unbroken,</em> on an iPad and Kindle, respectively.</p>
<p>It may seem backwards, but Seth Winter, senior vice president, NBC Sports, is lugging around the 500-page Keith Richard&#8217;s autobiography <em>Life,</em> while Patty Gilchrist, senior vice president of E! is reading about sports great Andre Agassi in his new book <em>Open </em>on her iPad.<em></em></p>
<p>Susan Malfa, senior vice presiden, Bravo, Oxygen and NBC Women&#8217;s Group, is reading <em>Water For Elephants. </em> If you&#8217;re in need of a good laugh, Karen Grinthal, senior vice president, The Food Network recommends Tina Fey&#8217;s new book <em>Bossypants</em>.</p>
<p>John Barry, senior vice president, Discovery, and Jim Agius, senior vice president, A&amp;E  favor business reads. Jim is reading <em>Outliers: The Story of Success</em> by Malcolm Gladwell on his iPad, while John is toting around the <em>Checklist Manifesto</em> as he waits for his backordered iPad.</p>
<p><strong>Biographies, Booze and Religion</strong></p>
<p>Bruce Lefkowitz, executive vice president, Fox Cable Networks, is &#8220;rocking the Kindle&#8221; with <em>Titanic Thompson The Man Who Bet on Everything </em>and<strong><em> </em></strong><em>Steinbrenner The Last Lion of Baseball.</em></p>
<p>Bill Rosolie, executive vice president, Rainbow, is prepping for his summer trip to France with <em>Bordeaux Burgundy &#8212; a Vintage Rivalry</em> by Jean-Robert Pitte. Peter Olson, senior vice president, The History Channel is reading the scholarly <em>The Case for Christ</em> by Lee Strobel.</p>
<p><strong>Print Still Flies</strong></p>
<p>Magazines circulation may be hurting but not from our group of travelers. Some favorites included: <em>Vanity Fair, Sports Illustrated</em>, all the weekly entertainment magazines, <em>Golf Digest, The New Yorker </em>and<em> Newsweek</em>. Most of the execs pick up at least two and often four newspapers before boarding. Of course, the media industry trades are favorites online or in print.</p>
<p>Read more: <a href="http://www.mediapost.com/publications/article/150364/dear-bev-as-a-frequent-flyer-im-curious-if-the.html#ixzz1fxiRB5Ti">http://www.mediapost.com/publications/article/150364/dear-bev-as-a-frequent-flyer-im-curious-if-the.html#ixzz1fxiRB5Ti</a></p>
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		<title>Dear Bev, What Career Advice Do You Give Recent Grads?</title>
		<link>http://dearbev.com/2011/12/08/dear-bev-what-career-advice-do-you-give-recent-grads/</link>
		<comments>http://dearbev.com/2011/12/08/dear-bev-what-career-advice-do-you-give-recent-grads/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 16:32:24 +0000</pubDate>
		<dc:creator>Beverly Weinstein</dc:creator>
				<category><![CDATA[Columns]]></category>
		<category><![CDATA[Recent Grads]]></category>

		<guid isPermaLink="false">http://dearbev.com/?p=1263</guid>
		<description><![CDATA[Turns out a lot of the advice I give isn’t really age-specific. It applies equally to the recent grad or anyone in a job search. Over the past few months. good friends, clients and relatives have asked me to interview freshly minted college grads. Job search basics are pretty universal.  Following is a snapshot of [...]]]></description>
			<content:encoded><![CDATA[<p>Turns out a lot of the advice I give isn’t really age-specific. It applies equally to the recent grad or anyone in a job search.</p>
<p>Over the past few months. good friends, clients and relatives have asked me to interview freshly minted college grads. Job search basics are pretty universal.  Following is a snapshot of some of the advice I’ve doled out recently. The stories that follow illustrate why.</p>
<ol>
<li>Appearance counts &#8212; not only your personal appearance, but also how the material you present looks.</li>
<li>Listen to what you’re saying. Really listen or have someone else listen carefully. It’s easy to unintentionally raise a red flag.</li>
<li>Follow-up makes a difference.</li>
<li>Flattery will work every time.</li>
</ol>
<p>The Almost Perfect Ivy Leaguer<br />
He graduated from an Ivy League school with a 3.7 GPA, played varsity football and called me Mam. Pretty great start, except for the Mam part. He was well-dressed, no suit but a nice sport shirt and slacks, had perfect posture and the confidence a background like his suggests.</p>
<p>I asked if he had a copy of his resume with him. That’s when the image dimmed just a bit. Content was fine. Appearance wasn’t.</p>
<p>The resume looked like he had been carrying around in his gym bag too long, corners slightly dog-eared and there was even a smudge. Rookie mistake.</p>
<p>Criticism gratefully accepted, and we were back on track.  I made a few phone calls and netted him two interviews. He’s been following up with me on his progress via emails. Now he calls me Ms. Weinstein. No doubt he’ll get an offer from my effort or his own determination.</p>
<p>Follow-up + Flattery Earns Big Points<br />
He just graduated from the alma mater of a former client, and the client had been his senior-year mentor. He had been interviewing but not connecting.</p>
<p>It took less than 15 minutes to identify one of his issues. When I asked “What’s one of the things you want to change about yourself or that’s a fault?” His answer: “I’m slightly OCD.” Alarm bells went off, and yes, he had answered the question the same way in interviews. When I asked what he meant, he explained he was a perfectionist. Better description, I said. Lose the OCD.</p>
<p>Next, I looked at his resume for format and content. Both needed work. I asked him about accomplishments in college. He has some good ones, which he added. Format wasn’t bad, but there are better ones. I sent him to some online sites with samples. He did the hard work of revision. It paid off.</p>
<p>Although he sent me a thank you e-mail, I got a call from him about a month later. He wanted to thank me again. He said he was getting more interviews with his new resume and had just accepted an offer. Almost no kids I see ever follow up after the first thank-you email. I was flattered he was that thoughtful and appreciative. I’ll be watching out for him and told him to call me anytime he needed advice.</p>
<p>No Follow-Up &#8211; No Points<br />
He had just finished his MBA from an OK school and had an undergrad degree from one of the best creative arts programs. Interesting mix, but he had no idea what he wanted to do. My brother sent this young candidate so I made some real effort.</p>
<p>How about a business development job in media connected to programming? I asked. He didn’t know what business development was &#8212; what’s wrong with grad schools! No worries. I knew some great execs in biz development. I set up some information interviews. He sent an email thanking me, but I never heard from him again.</p>
<p>He didn’t follow up with the people I sent him to either, after his initial e-mail.  I don’t know if he has a job and honestly don’t care. My brother now owes me, and you know what they say about payback!</p>
<p>Read more: <a href="http://www.mediapost.com/publications/article/161090/dear-bev-what-career-advice-do-you-give-recent-gr.html#ixzz1fxg6vaiJ">http://www.mediapost.com/publications/article/161090/dear-bev-what-career-advice-do-you-give-recent-gr.html#ixzz1fxg6vaiJ</a></p>
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		<title>Entry Level Ain&#8217;t So Terrible</title>
		<link>http://dearbev.com/2011/01/25/entry-level-aint-so-terrible/</link>
		<comments>http://dearbev.com/2011/01/25/entry-level-aint-so-terrible/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 17:40:56 +0000</pubDate>
		<dc:creator>Beverly Weinstein</dc:creator>
				<category><![CDATA[Career Pathing]]></category>
		<category><![CDATA[Recent Grads]]></category>

		<guid isPermaLink="false">http://dearbev.com/?p=1184</guid>
		<description><![CDATA[So often recent grads tend to get the shaft when it comes to annual salary. However, there are some entry-level positions in finance and analysis that go against this standard. If you&#8217;re a recent grad and you&#8217;re interested in these fields, be sure to check out this list of 10 High-Paying Entry Level Jobs from [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://dearbev.com/wp-content/uploads/2011/01/work.jpg"><img title="work" src="http://dearbev.com/wp-content/uploads/2011/01/work-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>So often recent grads tend to get the shaft when it comes to annual salary. However, there are some entry-level positions in finance and analysis that go against this standard. If you&#8217;re a recent grad and you&#8217;re interested in these fields, be sure to check out this list of <a href="http://jobs.aol.com/articles/2011/01/25/high-paying-entry-level-jobs/">10 High-Paying Entry Level Jobs </a>from AOL Jobs. Happy job hunting!</p>
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		<title>Tough Questions</title>
		<link>http://dearbev.com/2011/01/19/tough-questions/</link>
		<comments>http://dearbev.com/2011/01/19/tough-questions/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 22:19:00 +0000</pubDate>
		<dc:creator>Beverly Weinstein</dc:creator>
				<category><![CDATA[Interviewing]]></category>

		<guid isPermaLink="false">http://dearbev.com/?p=1180</guid>
		<description><![CDATA[Think about any interview you&#8217;ve ever had. What kinds of questions were you asked? About your goals? About your previous work? What about, “If you were shrunk to the size of a pencil and put in a blender, how would you get out?” Companies like Goldman Sachs, Google, Aflac and others ask tough, specific questions [...]]]></description>
			<content:encoded><![CDATA[<p>Think about any interview you&#8217;ve ever had. What kinds of questions were you asked? About your goals? About your previous work?</p>
<p>What about, “If you were shrunk to the size of a pencil and put in a blender, how would you get out?”</p>
<p><a href="http://dearbev.com/wp-content/uploads/2011/01/pencils.jpg"><img title="pencils" src="http://dearbev.com/wp-content/uploads/2011/01/pencils-300x218.jpg" alt="" width="300" height="218" /></a></p>
<p>Companies like Goldman Sachs, Google, Aflac and others ask tough, specific questions to get a certain kind of answer. They want to see how you think, delve a little deeper into your personality than a normal interview might. What other kinds of questions are there? Take a look at this slideshow from The Huffington Post to find out: <a href="http://www.huffingtonpost.com/2010/12/30/job-interview-questions_n_802658.html#s217038&amp;title=undefined">15 Ridiculously Hard Job Interview Questions from Top Employers</a></p>
<p><a href="http://dearbev.com/wp-content/uploads/2011/01/pencils.jpg"></a></p>
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		<title>New Facebook, New Job</title>
		<link>http://dearbev.com/2011/01/13/new-facebook-new-job/</link>
		<comments>http://dearbev.com/2011/01/13/new-facebook-new-job/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 23:04:17 +0000</pubDate>
		<dc:creator>Beverly Weinstein</dc:creator>
				<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://dearbev.com/?p=1172</guid>
		<description><![CDATA[As you&#8217;ve doubtlessly seen by now, there&#8217;s a new layout on Facebook. And Philadelphia-based HR professional Rich DeMatteo shows in his blog Corn on the Job just how you can put it to good use. Granted, it takes being a little graphically inclined, but you shouldn&#8217;t let that stop you. Check the article out here.]]></description>
			<content:encoded><![CDATA[<p>As you&#8217;ve doubtlessly seen by now, there&#8217;s a new layout on Facebook. And Philadelphia-based HR professional Rich DeMatteo shows in his blog <a href="http://www.cornonthejob.com/">Corn on the Job</a> just how you can put it to good use. Granted, it takes being a little graphically inclined, but you shouldn&#8217;t let that stop you. Check the article out <a href="http://www.cornonthejob.com/social-media/how-to-use-the-new-facebook-profile-to-get-hired/">here</a>.</p>
<p><a href="http://dearbev.com/wp-content/uploads/2011/01/corn1.bmp"><img class="alignnone size-full wp-image-1176" title="corn" src="http://dearbev.com/wp-content/uploads/2011/01/corn1.bmp" alt="" width="470" height="162" /></a></p>
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		<title>Chic in Your Cubicle</title>
		<link>http://dearbev.com/2011/01/05/chic-in-your-cubicle/</link>
		<comments>http://dearbev.com/2011/01/05/chic-in-your-cubicle/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 22:06:27 +0000</pubDate>
		<dc:creator>Beverly Weinstein</dc:creator>
				<category><![CDATA[Guest Blogs]]></category>

		<guid isPermaLink="false">http://dearbev.com/?p=1165</guid>
		<description><![CDATA[Certainly not Meredith and Lindsay, the two lovely ladies behind the blog Cubicle Chic. Fed up with drab office style, they started the Cubicle Chic blog to show others it&#8217;s possible to be fab in the working world. While Meredith and Lindsay mostly blog for ladies, there are contributions by and for men, as well! [...]]]></description>
			<content:encoded><![CDATA[<p>Certainly not Meredith and Lindsay, the two lovely ladies behind the blog <a href="http://www.cubiclechicblog.com/">Cubicle Chic</a>. Fed up with drab office style, they started the Cubicle Chic blog to show others it&#8217;s possible to be fab in the working world. While Meredith and Lindsay mostly blog for ladies, there are contributions by and for men, as well! So check out Cubicle Chic today and get inspired to revive your office attire.</p>
<p style="text-align: center;"><a href="http://dearbev.com/wp-content/uploads/2011/01/cchic.bmp"><img class="size-full wp-image-1166 aligncenter" title="cchic" src="http://dearbev.com/wp-content/uploads/2011/01/cchic.bmp" alt="" width="444" height="105" /></a></p>
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		<title>Bosses Overestimate Managerial Success</title>
		<link>http://dearbev.com/2010/11/01/bosses-overestimate-managerial-success/</link>
		<comments>http://dearbev.com/2010/11/01/bosses-overestimate-managerial-success/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 21:51:09 +0000</pubDate>
		<dc:creator>Beverly Weinstein</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[bosses]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://dearbev.com/?p=1128</guid>
		<description><![CDATA[According to this Wall Street Journal article, many bosses are not the best managers they think they are: Bosses Overestimate Managing Skills, WSJ]]></description>
			<content:encoded><![CDATA[<p>According to this Wall Street Journal article, many bosses are not the best managers they think they are:</p>
<p><a href="http://online.wsj.com/article/SB10001424052748703817604575584764128883620.html?mod=WSJ_Careers_CareerJournal_3">Bosses Overestimate Managing Skills, WSJ</a></p>
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		<title>Dear Bev: How Can A Senior Magazine Pro Make A New Career In Digital?</title>
		<link>http://dearbev.com/2010/10/28/dear-bev-how-can-a-senior-magazine-pro-make-a-new-career-in-digital/</link>
		<comments>http://dearbev.com/2010/10/28/dear-bev-how-can-a-senior-magazine-pro-make-a-new-career-in-digital/#comments</comments>
		<pubDate>Thu, 28 Oct 2010 18:16:24 +0000</pubDate>
		<dc:creator>Beverly Weinstein</dc:creator>
				<category><![CDATA[Career Pathing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://dearbev.com/?p=1125</guid>
		<description><![CDATA[Check out the latest Dear Bev column on Media Post! Take a look at job postings or talk to any recruiter: Digital is where all the action is these days. So how hard is it to get into the game if you&#8217;re a senior executive whose career and reputation is tied to traditional media? Here [...]]]></description>
			<content:encoded><![CDATA[<p>Check out the latest Dear Bev column on <a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=138457#">Media Post</a>!</p>
<p>Take a look at job postings or talk to any recruiter: Digital is where all the action is these days. So how hard is it to get into the game if you&#8217;re a senior executive whose career and reputation is tied to traditional media?</p>
<p>Here are some recent lessons from 20-year print veteran Pam Daniels. She was a former publisher and just became the senior vice president of business development at 9Threads, a digital marketing agency focusing on beauty, fashion and retail. Her search took six months of intensive self-education and a healthy dose of determination.</p>
<p>Go to Media Post for <a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=138457#">more</a>!</p>
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